This post is documentation for a project I’m creating for Landfall Games. The rest of my project can be found here.
Over the last month, I’ve been honing my copywriting skills by writing blog posts, newsletters, and social media posts for Landfall Games. It’s been a great experience but not without challenges I’ve had to overcome. The biggest of those challenges is that I don’t work for Landfall.
Even though I don’t work for them, I’ve written all of my posts and newsletters from an inside perspective. Here are a couple of tips I’ve discovered for writing from the outside, in.
Information Gathering
The first step in writing a blog post or newsletter is having content to fill it. Since I don’t work for Landfall, I had to do a little digging.
I’d recently seen a video from Landfall on TikTok, making a note that they were active on that platform. Going down a list of other platforms, I found their Twitter and YouTube as well. With the resources I’d be using found, I started binging their content. Doing so gave me a good idea of what Landfall is working on and what I should write about.
Matching the Company Voice
After deciding what my topic for my first blog post would be, I spent some time rewatching and reading content so I could match Landfall’s public voice. This is an important step in writing for a company, especially if they already have a defined brand identity.
When I had a good grasp of Landfall’s voice, I started writing my own content. My goal was to show my value by introducing my voice just enough to improve what they have.
Create Events when Content Runs Dry
Halfway through writing my first newsletter, I realized I had exhausted all of my content. I was stumped for a while about what to do next. Should I scrap the newsletter idea? Should I stretch the content I have further?
I chose neither of those options. Instead, I decided I would start a community event. I outlined the event and had just enough content to finish the newsletter. In creating this event, I also created more content to write about in the future.
If you’d like to see examples of how I handled these challenges, you can check out my project write-up here.